Lenovo has always been a brand most associated with business notebook and desktop computers. Lenovo did recently start selling notebook and desktop computers aimed at the consumer market in the US. Despite that, Lenovo is still mostly associated with business users and that market is what it is known for.

Lenovo is looking to capitalize on its business market with the new ThinkPad notebook called the W700. The W700 is a 17-inch widescreen mobile workstation aimed squarely at the business user needing lots of power in a somewhat portable form factor. Lenovo says that its W700 is the first notebook in the industry to deliver a built-in digitizer and color calibrator.

Typically when you think of Lenovo you think of notebook computers aimed at the business user. Lenovo also makes a line of desktop systems that are aimed at business users. Inside China where Lenovo is based it does offer consumer oriented laptop and desktops.

Today Lenovo announced its first consumer desktop computer that will be sold outside of China. The system is called the IdeaCenter K210 and sports some interesting features. The K210 uses VeriFace facial recognition technology to allow an attached webcam to recognize a user’s face and log them into the computer without having to type a password or swipe a finger.