Motorola has been unable to duplicate the success it had several years ago with its RAZR handset. Motorola is looking to regain some of its glory and its latest attempt to separate the mobile phone user from their cash is three new ROKR handsets.

The coolest one of the trio is the ROKR EM30. This phone uses Motorola’s ModeShift technology to illuminate the keyboard. When the phone is in music mode the keypad with controls for music are red. When the phone is in talk mode, the handset keys are blue. The EM30 also features a FM receiver built-in with RDS 4 technology for identifying the song and artists being played. The EM30 is also compatible with Windows Media Player 11 and has a 3.5mm headphone jack built-in.

Motorola has had some issues with the popularity of its handsets since it launched the Razr a long time ago. The Razr was a huge success for Motorola, but since that particular handset launched there have been no other major hits for Motorola.

Motorola has introduced a trio of new handsets in China that it hopes will hit a chord with Chinese users. The new handsets are the MING A1800, MING A1600 and the MING A810. The high-end MING A1800 and A1600 handsets both feature stand-alone GPS offering turn-by-turn directions, 2.4-inch touch screens, productivity and multimedia features.