Motorola has been unable to duplicate the success it had several years ago with its RAZR handset. Motorola is looking to regain some of its glory and its latest attempt to separate the mobile phone user from their cash is three new ROKR handsets.

The coolest one of the trio is the ROKR EM30. This phone uses Motorola’s ModeShift technology to illuminate the keyboard. When the phone is in music mode the keypad with controls for music are red. When the phone is in talk mode, the handset keys are blue. The EM30 also features a FM receiver built-in with RDS 4 technology for identifying the song and artists being played. The EM30 is also compatible with Windows Media Player 11 and has a 3.5mm headphone jack built-in.